How to Effectively Use QR Codes for Your Small Business

Happy New Year Ecarib users!! Our first blog for the New Year looks at something called “Quick Response Codes” or  more popularly known as QR codes. You have probably seen these funny looking squares or blocks on billboards, posters, signs and in stores. But what are they and how can they benefit your small business?

Example of QR Code

QR codes are two dimensional codes which contain information that can be read by a QR code reader. Everyone has a smart phone these days and QR readers can be easily downloaded to your iPhone or Android device. So what does this have to do with small businesses?

QR codes can be an effective marketing tool for small businesses and could bring potential customers to your business through interactive content such as videos and social media sites by scanning the bar code with the device’s camera. Not only is this a low cost and highly interactive way to reach customers, but this also allows small businesses to actively engage with customers and build a unique  relationship with them. So where do we get started and how we  use QR codes effectively?

Small business owners can actually use free or paid websites like QReate and others to create their own QR codes, however it is important that useful information and unique content such as special offers and discounts are placed in the codes to encourage consumers to download them.

Also, remember QR code scanning is still a novelty and may never be a mainstream consumer activity so you will have to decide whether it is right for your business. Here are some tips for effectively using QR codes:

  • Make sure that your website is mobile optimized or mobile friendly and not flashed based so mobile customers can easily navigate the site
  • Provide useful content on the QR code and make it worthwhile for consumers to download for e.g. coupons, discounts, promotional events etc.
  • Make sure that the code is not too small so that it is able to be scanned properly
  • Place all your company info on a QR code on your business card so that potential customers can easily download information about your business
  • Also consider printing a URL or small caption of what the QR code is and does near the code to be scanned. Reason for this is that on its own, many people may not know what this code is so providing a brief explanation would be very useful.
  • Add your logo to your QR code. If possible, you can add your company logo in the  QR code, just make sure to test scan the code before use to ensure that it works

So there you have it Ecarib users a little insight into Quick Response Codes and how they can benefit small businesses.

Until next time Ecarib users!!!